HOW IT STARTED
From 2020 to 2022, we gathered a cohort of charity retailers, creating a ‘charity supermarket’ as part of HemingwayDesign’s Classic Car Boot Sale. Charity Super.Mkt has returned to The Classic Car Boot Sale every year since, growing every time.
After two years of market style pop-ups at The Classic Car Boot Sale, Charity Super.Mkt moved things up a gear in January 2023 with our first bricks-and-mortar residency at Brent Cross Shopping Centre and what a success it was!
Our launch article was the 3rd most read article on the BBC and the news spread like wildfire, featuring on overseas news broadcasts in Japan, we extended our pop-up for an extra two weeks because you loved it so much!
Who we are
Charity Super.Mkt is an award winning concept for social and environmental good and the UK’s first, and only, multi brand department store for all things charity fashion, working with landlords UK wide to bring underutilized and empty retail units back to life, bringing fun and excitement to our city centres. A one-of-a-kind retail location set up to get charities into the spaces and places they wouldn’t otherwise be able to.
Our achievements
From some of the most renowned shopping centres the UK has to offer to being the first ever charity retail space on Bond Street, Charity Super.Mkt is on a mission to change the way the UK shops secondhand charity fashion.
Charity Super.Mkt has raised over £2.75 million and worked with over 50 charities who do amazing things both globally and locally such as hospices that provide end of life care, charities that tackle homelessness, research into life threatening illnesses , sustainable farming, the care of children and animals and so much more!
about
Maria Chenoweth and Wayne Hemingway are the co-founders of Charity Super.Mkt and were awarded the Outstanding Contribution to Charity Retail award in 2023, in recognition of the impact to charity retail that Charity Super.Mkt has provided.
From selling secondhand clothes on Camden Market, to the Co-founder of the global fashion brand Red or Dead, today Wayne Hemingway MBE is a partner in HemingwayDesign a purpose driven design approach to projects spanning urban design, regeneration, interiors, placemaking, place branding, housing, brand identity, exhibitions, uniform and products.
With over 30 years of purposeful retail experience, Maria Chenoweth brings entrepreneurial passion for all things good business, charity and second-hand. Maria is a passionate advocate and spokesperson for the charity retail sector. Since 2003 Maria has been Chief Executive of TRAID, a UK charity working to tackle the global socio-environmental impacts of the fashion industry.
Meet the founders
Charity Super.Mkt was founded off the back of believing that charity retail is the real deal in offering the best of sustainable shopping that benefits everybody. Charity Super.Mkt was created in response to a rise in second-hand greenwash and to disprove the outdated notion that charity shops ruin high streets. Listening to charities and their desire to broaden their demographic and horizons we created a great trusted umbrella brand that get charity retailers into the mainstream spaces and places that they would normally not be able to access creating a brand that would fit nicely into any location prominent location.
OUR AIM
Support social and environmental good and be thrifty at Charity Super.Mkt with every pound you spend in store being a good one.
Charities
Our economies of scale benefit the charity retailers who can open outlets at minimal cost and with low overheads, further to this, our participating charites get support additional support with their tennancy including signage, marketing and most importantly a flexible leasehold, with a minimun stay of only 1 month, whereby charities are not limited to an expensive and extensive lease.
Why get involved?
GARMS FOR GOOD
Charity shops are the biggest circular, sustainable retailer on the British high street, doing really impactful things with their profits.
Shopping at Charity Super.Mkt ensures that every pound you spend is a ‘good pound’, with your money going towards a range of brilliant causes. On top of this, our stores actively reduce carbon emissions, avoiding new production and supply chains through selling only second-hand fashion.
get in touch
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TRADE WITH US
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get in touch ★ TRADE WITH US ★
trade with us or Let us know where you would like to see us pop-up next!
Email info@charitysuper.mkt.com
get in touch
★
TRADE WITH US
★
get in touch ★ TRADE WITH US ★